Privacy Policy 

Responsible for the data collection on these web pages is:

betterbusiness GmbH (hereinafter: "we")

Tucholskystraße 13

10117 Berlin
Phone: +49 30 629 393 46
E-Mail: info@betterbusiness.com

1. Collection and processing of data

We collect and process personal data if you provide it to us when contacting us or via an input form. In addition, we collect and process data that accrue during your use of our websites. Personal data is any information relating to an identified or identifiable natural person.

When you use our websites, we may also store information in the terminal equipment that you use to access our websites (e.g. your computer or smartphone) or access information that is already stored in this terminal equipment, in particular by setting so-called cookies.

Your data will be processed in accordance with the provisions of the EU General Data Protection Regulation (DS-GVO), the German Federal Data Protection Act (BDSG) and the Telecommunications Telemedia Data Protection Act (TTDSG).

In the following, we explain in detail how we process which data on which legal basis. In addition, we explain what rights you have and how long your data will be stored.

 

2. Legal bases for the processing of personal data

The processing of your personal data may be necessary for various reasons. The processing is partly based on legal regulations, e.g. according to Art. 6 para. 1 p. 1 b) DS-GVO for the purpose of contract performance or for the implementation of pre-contractual measures, which are carried out upon your request, or according to Art. 6 para. 1 p. 1 f) DS-GVO due to our or third parties' legitimate interests, e.g. in responding to any other request you have addressed to us. If no such legal permission for the processing of personal data exists, we will ask for your consent before we process personal data. In the following, we would like to explain the different forms of collecting your data, the legal basis and, if applicable, the transfer to third parties.

 

a) Forms on our website 

You can provide your contact details on our website using the forms we provide, e.g. to request offers from our partners or a price comparison.

In these cases, we process the data requested in the form in accordance with Art. 6 (1) p. 1 b) DS-GVO for the purpose of carrying out pre-contractual measures regarding the services of our partners requested by you.

If you, as an interested party, request e.g. an offer comparison or an offer, we transmit all data of your request as well as your contact data to our respective partner(s) on the basis of Art. 6 para. 1 p. 1 b) DS-GVO, so that they can e.g. provide you with a personal offer tailored to your requirements. The relevant partner(s) is/are - in addition to us - themselves responsible for the protection of your personal data and must inform you about the processing of your data.

 

b) Transmission of data for the purpose of lead qualification

Our clients may also be agencies or other intermediaries who in turn act on behalf of their own partners. If you enter your contact details on our website, we may also pass on your details to these agencies or other intermediaries in these cases. The agencies or other intermediaries may contact you to request further details about you, your company and your project before placing you with one of their partners. The transmission of your data takes place for the purpose of carrying out pre-contractual measures with regard to the services requested by you from our partners or the agencies or other intermediaries, if they become active on the basis of their own contract conclusion with you (Art. 6 para. 1 p. 1 b) DS-GVO) as well as on the basis of the legitimate interests on our part as well as on the part of the participating agencies, intermediaries and partners in an offer mediation that is as optimally tailored to your company and your project as possible (Art. 6 para. 1 p. 1 f) DS-GVO).

 

c) Processing of data when booking a service with us; consultation request by telephone or live chat

If you book a service with us or request it by phone, e.g. consulting or programming or design services, or if you contact us via our live chat and provide us with personal data in the process, we process your data in accordance with Art. 6 (1) p. 1 b) DS-GVO for the purpose of carrying out pre-contractual measures in response to your request or in accordance with Art. 6 (1) p. 1 f) DS-GVO based on our or the participating agencies', intermediaries' and partners' legitimate interest in responding to your request. If we need your data further to fulfill your requests, we also store your data in our customer management system. Your data may also be stored on our service providers' systems for this purpose. Please read section 9 of our data protection declaration.

 

d) NOTICE about your rights and the deletion of your data:

In addition to the above information, please take note of Section 8 of this Privacy Policy regarding your rights. You will also find information on the deletion of your data in section 9 of this Privacy Policy.

 

3. Processing of data by means of cookies and pixels; your right to object

 

a) What are cookies and pixels?

Our website uses various tools to recognize users and, if necessary, to track their behavior on our website. Cookies, pixels and log files (see section 4) are used for this purpose.

Cookies are text files that can store certain information on your access device (PC, tablet, smartphone, etc.). If our website is called up by the user's corresponding device, the server from which the cookie was set can call up the information stored in the cookie and evaluate it in various ways. Tracking pixels are small image files that are contained in the source code of our website, but are retrieved from other servers when our website is called up in order to transmit information of our website visitors to the provider of the pixel.

Without your prior consent, only those tools are used that are absolutely necessary for the functions of our websites that you have requested and expressly requested (§ 25 para. 2 b) TTDSG). If the use of the tools also involves the processing of personal data, please also note the information provided in this regard. In these cases, your consent allows us to store or retrieve information as well as to subsequently process your personal data.

 

b) Can I prevent cookies and pixels?

In principle, you can restrict or even prevent cookies, pixels or other tracking methods via settings in your browser or with the help of special browser plugins. However, there may be services on our website that no longer function if you reject cookies, for example. In addition, please read section 3 d) below and sections 5 and 8 of this Privacy Policy about your possibility to object to the respective tracking tools. These settings must be made separately for each browser you use.

 

c) Cookies and pixels on our websites: Purpose, legal basis, recipients of your data

A wide variety of cookies are used on our website. Some of these are necessary so that you can use certain functions of our website.

In some cases, however, cookies also help us to analyze your use of our website and forms so that we can understand them better and design our websites better both for you directly and in general.

Pixels are used for the same reasons.

 

d) Right to object to the analysis of your use of the website

You can object to the processing of your data for the purpose of analyzing our website at any time by using the following link to prevent the setting of cookies and pixels with this purpose: On this page at the bottom.

For Google Analytics, you must object separately; the necessary links and explanations can be found in sections 5 and 8 of this privacy policy.

 

4. Processing of data by means of log files

When using this website, so-called log files are also stored on the basis of Art. 6 para. 1 p. 1 f) DS-GVO, in which access data is stored for each page call. The thereby stored data record contains the following data:

  • The IP address, the date, the time, to which file the access was made, the status, the request that your browser has made to the server, the amount of data transferred as well as the website from which you came to the requested page (referrer), as well as the product and version information of the browser used, your operating system and your country of origin.

Our legitimate interest in collecting and processing your data is described below: We use the log data (logs) anonymously, i.e. without attribution or references to your person, for statistical evaluations, e.g. to find out on which days and at which times the offers of these websites are particularly popular and how much data volume is generated on these websites. In addition, the log files make it possible to detect errors if necessary, e.g. faulty links or program errors. Thus, we can use the log files for the further development of these websites. We do not link the page views and usage stored in the server log to individual persons at any time. However, we reserve the right to use data from log files if, based on certain facts, we suspect that users are using these web pages and/or services in a manner that is illegal or in breach of contract. In the event of such suspicion, IP addresses may also have to be stored temporarily, but we delete them immediately as soon as they are no longer required.

 

5. Individual tools

 

a) Google Analytics and Universal Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC, which is based in the USA ("Google"). Google Analytics uses the cookies and tracking pixels explained in section 3. The information generated by cookies and tracking pixels about your use of this website is usually transmitted to a Google server in the USA and stored there. This tool is used solely with your consent. This consent allows us or Google to set cookies or pixels and to process personal data about your behavior on the Internet on the basis of Art. 6 para. 1 p. 1 a) DS-GVO, namely for the purpose of analyzing the behavior of our website visitors (tracking), but also to be able to place more targeted advertising (targeting).

Our user analysis also uses Universal Analytics. This allows us to obtain information about the use of our offers on different devices ("Cross Device"). By means of cookie technology, we use a pseudonymized user ID that does not allow any direct inference to your person.

If you click on a link to one of the providers presented on our website, we also transmit a user ID to this provider with the redirection to this website of this provider. This allows us to track via Google Analytics if you have concluded a contract with this provider. We have a legitimate interest in this within the meaning of Art. 6 (1) p. 1 f) DS-GVO, because this is the only way we can receive remuneration for successful contract conclusions from the providers. We cannot collect any other personal data from you in this way and do not receive it from the providers.

In the event that IP anonymization is activated on this website, your IP address will be shortened by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. IP anonymization is active on this website. We have concluded an agreement with Google including the standard contractual clauses published by the EU Commission, compliance with which, together with further measures assured by Google, ensures compliance with an adequate level of data protection even when personal data is processed in the USA.

You can object to tracking and targeting by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de (external link to Google).

Please note that the plug-in must be downloaded separately for each browser you use in order to exclude complete collection by Google Analytics.

You can find more information on data protection at Google at https://www.google.de/intl/de/policies (external link to Google).

Further information on Universal Analytics can be found here: https://support.google.com/analytics/answer/2838718?hl=de&ref_topic=6010376 (external link to Google).

 

b) Meta Pixel / Conversion Tracking

We have integrated the Meta Pixel on our website and also use extended services in the area of so-called conversion tracking.

Meta Pixel and Conversion Tracking are services offered within the EU by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Meta"). By integrating Meta Pixel and Conversion Tracking, Meta receives data from us as described below. Meta is part of a multinational group and will also process personal data in countries outside the EU or the EEA, in particular in the USA. In this respect, Meta promises that the data will be processed in accordance with European legal provisions, which is to be ensured by concluding agreements including the standard contractual clauses of the European Commission dated 04.06.2021. Due to the processing operations described below, we use Meta Pixel and Conversion Tracking only with your prior consent.

The Meta Pixel receives these types of data:

  • HTTP Headers - Everything that is contained in HTTP headers. HTTP headers are a standard web protocol that is sent between every browser request and every server on the Internet. HTTP headers contain IP addresses, information about the web browser, the location of the page, the document, the referrer (that is, the page you came from), and the person using the website.
  • Pixel-specific data - This includes the pixel ID and the Facebook cookie.
  • Button Click Data - This includes all buttons clicked by website visitors, the labels of those buttons, and all pages visited as a result of button clicks.
  • Optional values - Developers and marketers can optionally send additional information about the visit through conversion tracking. Examples of custom data events include conversion value, page type, and more.
  • Form field names - Includes web page field names such as "Email", "Address", "Quantity" for the purchase of a product or service. We do not collect field values unless you include them as part of advanced matching or conversion tracking.

Further information on this can be found directly on the pages of Meta: https://www.facebook.com/legal/terms/businesstools_jointprocessing (there in the column "Pixel"). With regard to the data mentioned there, which is collected via the Meta Pixel and then transmitted to Meta, there is a joint responsibility between us and Meta within the meaning of Art. 26 DS-GVO or other relevant data protection laws (for example in Switzerland or the United Kingdom). As part of this "Addendum for Responsible Parties" (available here: https://www.facebook.com/legal/controller_addendum), we have assumed the obligation to inform users about the processing of personal data concerning them. Meta, on the other hand, takes the lead in processing data subject inquiries (see Section 8 for more information). You can nevertheless also send us inquiries in this regard.

With the help of the data obtained via the meta pixel, we can track your actions as a visitor to our website. This method is also known as conversion tracking. Tracked conversions appear in our Facebook Ads Manager and in our Facebook Events Manager. They can be used there to analyze the effectiveness of our online advertising efforts. Tracked conversions also allow us to define Custom Audiences for ad optimization and Advantage+ Catalog Ads campaigns. This allows Meta to identify other Facebook users who are likely to respond and target them directly with our ads.

Conversion tracking using the meta pixel is possible in three ways:

  • Standard events: visitor actions defined by Meta, which we report by calling a pixel function
  • Self-defined events: actions of visitors that we report by calling a pixel function
  • Self-defined conversions: actions of visitors that are automatically tracked based on our settings

More detailed information on data protection at Meta can be found at https://www.facebook.com/privacy/center/ (external link to Meta). In particular, information is available there on the legal basis(s) on which Meta relies for the processing of personal data and on the options available for exercising the rights of data subjects vis-à-vis Meta.

 

c) LinkedIn Insight Tag / Conversion Tracking

We have integrated LinkedIn Insight Tags on our website and also use extended services in the area of so-called conversion tracking. The LinkedIn Insight Tag is JavaScript code that we have added to our website. This JavaScript code allows us to track and analyze your activity on the network as described below.

LinkedIn Insight Tags and Conversion Tracking are services offered within the EU by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland ("LinkedIn"). By integrating LinkedIn Insight Tags and Conversion Tracking, LinkedIn receives data from us as described below. LinkedIn is part of a multinational group and will also process personal data in countries outside the EU or the EEA, in particular in the USA. LinkedIn promises in this respect that the data will be processed in accordance with European legal provisions, which is to be ensured by the conclusion of agreements including the standard contractual clauses of the European Commission of 04.06.2021. Due to the processing operations described below, we use LinkedIn Insight Tags and Conversion Tracking only with your prior consent.

The LinkedIn Insight Tag allows us to collect data about LinkedIn members' visits to our website, including URL, referrer (i.e., the page you came from), IP address, device and browser characteristics (user agent), and timestamp. IP addresses are shortened or hashed (if used to reach members across devices), and any direct ways to identify you are removed by LinkedIn within seven days to pseudonymize the data. This remaining pseudonymized data is then deleted within 180 days.

We do not receive any personal data from LinkedIn members, only reports and notifications (without identifying the members). This happens whenever you reach our website through a click within LinkedIn or a LinkedIn ad outside the LinkedIn network. We receive statistical reports from LinkedIn about which groups of people are interested in our content or ads. This information breaks down into the following categories: Field of Activity, Industry, Job Title, Career Level, Company Size, Location, Country, Company. This information is valuable to us to measure the success of our content and ad campaigns and to adjust our customer acquisition efforts as necessary. We may analyze this information either generally for our website or by individual content or ads within and outside of LinkedIn. For example, we may receive specific information about which group of people are interested in a particular blog post that we have linked to on LinkedIn, which group of people follow a webinar invitation posted there, or which group of people respond to a job ad.

We can also ask LinkedIn to display targeted ads again to people with certain characteristics (so-called retargeting). We still do not know to whom exactly our ads are shown - only LinkedIn has the possibility to play targeted ads to you based on the further data available there. These techniques also work when you are logged in to LinkedIn on different devices (e.g. your PC and your smartphone); ads can be personalized for you across devices. 

You can find more detailed information on data protection at LinkedIn at https://de.linkedin.com/legal/privacy-policy (external link to LinkedIn). There you will learn in particular how you can control the use of your personal data for advertising purposes via your account settings.

 

d) Google reCAPTCHA v3

We have integrated so-called CAPTCHAs on our website, which protect against bots. According to the Bavarian data protection authority, we as the website operator not only have a legitimate interest in using CAPTCHAs, but we are even obliged to do so, as we must ensure the availability of the service.

CAPTCHA is the abbreviation for "Completely Automated Public Turing test to tell Computers and Humans Apart". So these are tools that are used to distinguish between human and automated users, such as bots, in a completely automated way.

We use the Google reCAPTCHA v3 service for this purpose. Google reCAPTCHA v3 is a service offered within the EU by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). By integrating reCAPTCHA v3, Google receives data from us as described below. Google is part of a multinational group and will also process personal data in countries outside the EU or the EEA, in particular in the USA. In this respect, Google promises that the data will be processed in accordance with European legislation, which is to be ensured by the conclusion of agreements including the standard contractual clauses of the European Commission of 04.06.2021. Due to the processing operations described below, we use Google reCAPTCHA v3 only with your prior consent.

Unlike previous versions of this service, Google reCAPTCHA v3 works almost entirely in the background, and you as a user do not have to solve any picture puzzles or other tasks, for example. Google reCAPTCHA v3 usually recognizes that you are a human being and not a bot based solely on your activities on our website. Google provides us with certain score values for this purpose. Only if it is doubtful whether our website is accessed by a human user, you can be given a task to prove that you are not a bot. For this purpose, we can define certain score values as thresholds.

Google reCAPTCHA v3 works by implementing an algorithm that analyzes a user's activity by taking a screenshot of the user's browser window. If the activity is considered mechanical or a made-up word is used, the system flags the activity. In order to provide this functionality, various information, including personal data, must be processed through the Google reCAPTCHA v3 service.

Activity and user information collected and analyzed by Google reCAPTCHA v3 includes the following:

  • Typing pattern of the user
  • The number of mouse clicks a user has made on the website
  • What language the user's browser uses
  • Google cookies placed on the website
  • The answers to question fields on the website
  • CSS information
  • Plug-ins installed on the browser

The algorithm also recognizes IP addresses that were previously identified as human users through cookies. 

If you are logged into your Google account when you visit our website, Google will also process this information. 

You can find more information on data protection at Google at https://www.google.de/intl/de/policies (external link to Google).

 

6. Categories of recipients of data; data transfers to a third country

We have engaged various service providers who process personal data of our users and customers on our behalf. These include, for example, cloud providers for software that we use, but also our host provider, on whose servers our websites are located. As a matter of principle, we carefully select all service providers and oblige them to protect the personal data of our customers and users. This also applies to service providers located in a third country (a state outside the EU or EEA).

In addition, we will pass on your data to the recipients listed under 2 a) and b).

In the following, we list in detail only those service providers - if they are not already mentioned above in the privacy policy - who set cookies or pixels via our website and/or those who directly gain access to personal data of our users and customers via functions of our website. These all act on our behalf and are accordingly contractually obligated to protect the data privacy of our customers and users.

  • Canada-based Unbounce Marketing Solutions Inc.
  • Typeform S.L. with registered office in Spain
  • Pipedrive OÜ with registered office in Estonia
  • Active Campaign Inc. based in the USA
  • Google LLC with headquarters in the USA
  • Microsoft Corporation with headquarters in the USA
  • Slack Technologies, LLC based in the USA
  • Zapier Inc. based in the USA
  • Amazon Web Services, Inc. based in the USA
  • SlideVision GmbH based in Germany

 

7. Encryption

If you are able to enter personal data on our website, this data is transmitted via the Internet using SSL encryption. We secure our website and other systems by technical and organizational measures against loss, destruction, access, modification or distribution of your data by unauthorized persons.

 

8. Your rights

 

a) Rights as a data subject

Pursuant to Art. 15 DS-GVO, you have the right to request information free of charge about the personal data that has been stored about you. In accordance with Art. 16, 17 and 18 DS-GVO, you also have the right to correct incorrect data as well as the restriction of processing or the deletion of your personal data.

You are also entitled, under the conditions set out in Art. 20 DS-GVO, to receive the personal data relating to you that has been stored in a structured, common and machine-readable format and to transfer this data to another controller without hindrance from us.

 

b) In particular: Your right to object

In addition, you are entitled pursuant to Art. 21 (1) DS-GVO to object to the processing of personal data concerning you which is carried out on the basis of Art. 6 (1) p. 1 e) or f) DS-GVO, including profiling, for reasons arising from your particular situation. We will comply with this objection insofar as the legal requirements for its assertion are met.

If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of your data for such marketing, including profiling, insofar as it is related to such direct marketing, in accordance with Article 21(2) of the GDPR. In such a case, we will no longer use your personal data for the purposes of direct marketing.

 

c) Contact address for exercising your rights

Any requests regarding your personal data should be addressed to the contact details provided at the beginning of this privacy policy, but also in the imprint of our website.

 

d) Right of appeal to the supervisory authority

Every data subject also has the right to lodge a complaint with a data protection supervisory authority about the processing of personal data by us.

 

9. Duration of storage and routine deletion

Unless expressly stated otherwise in this Privacy Policy, we process and store personal data only for the period of time necessary to achieve the purpose of the processing or if provided for by laws or regulations to which we are subject.

If the purpose of storage no longer applies or if a legally prescribed storage period expires, the personal data will be routinely restricted in its processing or deleted in accordance with the statutory provisions. Data that we have included in the customer management system will be deleted on a rotational basis after 2 years have elapsed since the last contact with you, provided that there are no statutory retention periods to the contrary.